Personalisation Hits The Beauty Industry

Not only is the beauty industry adapting, like many others, to provide more tailored customer service. But the products and services included in their offerings are now become more unique to the customer. This has been fuelled by the both a drive from customers for beauty products that are made just for them, and the technology to make it happen becoming readily available.

Personalisation has revolutionised the way consumers shop for beauty based products and services. From custom made foundation shades to tailored facials, the market is thriving as as brands adapt their one-size fits all approach to become a truly personal buying experience.

Honestly, it is a surprise that this level of personalisation didn’t appear in the beauty industry earlier. As a market that is based on self care, it lends itself to more tailored experiences to suit exactly what the customer is after. Whilst the trend isn’t completely new to the market, with offerings such as ‘make your own’ lipsticks available for some time, it has greatly expanded to include a broader range of custom offerings that are more attainable to consumers in both price and accessibility.

In the beauty services space this has taken the form of more in-depth analysis with the customer before building out a unique treatment plan. This concept is encompassed across not only spa services such as facials or skin treatments, but also into areas such as hand painted hair colours.

For a long time in-store experience has played a major role in the beauty industry buying process. In a heavily service based industry, elements of the servicescape play a major role in how consumers determine the quality of the product and interpret the brands image.  As a result brands have poured time and money into creating the perfect in-store environment for their customers and the introduction of new technologies has only allowed them to expand upon this further.

However, in the beauty products space is where the concept has really flourished. Products such as make-up, skin-care and hair-care are things that can be highly customised to an individuals needs. Whilst brands are all launching their own vision of personalisation, a common thread across the trend is technology. New innovations have allowed for brands to create personalised product shades for customers on-site, and there are a range of apps that allow customers to see what it would look like on them, without even applying the product.

These tailored offerings are not limited to customers that walk into a store however, similar products are readily available across the globe through online providers. Goods such as shampoo and conditioners that are made bespoke based on the results of a customers online service are popping up everywhere, and the beauty industry is thriving as customers are happy to pay a higher price tag for such products.

However, whilst this trend is still in the growth phase, many are beginning to ask what will happen to the industry when such tailored products and experiences become common-place. Currently, brands can charge a premium for their bespoke offerings, however as consumers begin to expect this level of personalisation, the cost of such services will likely be deemed to high. Nevertheless the trend of personalisation has driven the beauty industry into a boom, and in the era of ‘treat yourself’, now is the time for brands to be experimenting with new offerings and to focus on their customers buying experience.

5 Effective Marketing Strategies You’ve Already Heard And 5 You Haven’t

5 You’ve Already Heard

Social Media

Social media is a no brainer when it comes to modern day marketing strategies. With businesses of all sizes being able to take advantage of the free platforms it is no surprise that almost every brand has some form of social media presence. Despite that some may perceive this channel to be over-saturated, it still proves effective.

The platform has high adoption rates by consumers, giving you the largest opportunity for reach. In addition to this, all of the major platforms (Facebook, Instagram, Twitter & LinkedIn) offer advance targeting methods and measurable insights into your contents performance. This allows your marketing department to make sure they are getting the most out of their time (and money), in addition to this, social channels self-learning algorithms help get your ads in front of the right people with little effort needed.

Create content

Content has and will continue to be the base of many marketing plans. As advertising intensity increased, consumers began to tune it out. Creative content strategies provide brands a way to reach out to their target market in a manner that wouldn’t be brushed off as a pushy sales tactic. Cue the creation of company blogs, which have now expanded to include video content, webinars and eBooks.

Despite how popular consumer focused content has become, its effectiveness has not diminished. Brands are utilising content to drive value for their customers in areas where their goods/services offering can’t. The good news is, producing content requires only the investment of time from someone in your marketing department and can significantly increase website traffic and brand engagement.

Lead nurturing through email marketing

Let’s make one thing clear, email marketing is not dead. This strategy is very much alive and well, delivering positive ROI for companies around the globe. Utilising email marketing as part of a larger lead nurture strategy may seem like a ‘worn out’ approach, but this doesn’t mean that you shouldn’t be doing it.

Whilst it shouldn’t be the only channel your company is investing in, it plays a pivotal role in maintaining contact with potential leads and keeping them in a nurture cycle to encourage conversion down the line. In addition to this, the platform helps you keep in touch with existing clients, and can be highly effective at triggering a second conversion.

SEO

SEO is definitely something you have heard of if you work in the world of marketing. However, all too often companies view SEO as a one off activity and then are disappointed when the results don’t stand up. An SEO strategy is a long-term and ever-changing activity that focuses on optimising a brands online presence for search engines, with an aim to achieve better organic results.

Whilst this may seem a bit outlandish if you are not savvy in the world of digital marketing, at its core the concept is quite simple. It means organising your websites content by topic, in a logical manner that makes sure search engines like Google can understand what they should be showing to users. However, there are a lot of other elements that come into consideration when building an effective SEO strategy, so we suggest outsourcing this one to the experts.

Paid Search

Paid Search, or Pay per Click (PPC) is something that companies both large and small can get behind. However, it is important not to just throw money into this channel and hope to achieve results. Like any other marketing activity, it is important that there is underlying strategy and goals to support it. PPC can put your website at the very top of a users search results, but first you have to understand which search queries are worth your money.

Whilst bidding on your brand terms may deliver excellent results, is it worth paying to appear in front of people who already know who you are? Other common strategies include bidding on competitors brand terms, or bidding on keywords that are relevant to your offering (e.g. Clothing giant ASOS would bid on the keyword ‘Dresses’ or ‘Clothing’.) The important thing to consider is that deciding to invest in PPC doesn’t always mean your ad will show, and if you’re going to do it yourself you should read up on the bidding algorithm to get the most out of your money.

 

5 You Haven’t

Support a cause

Your main drive for supporting any kind of charitable cause should be a genuine passion for their mission, and if you as a business owner can funnel some of your time and money into doing so, there is benefits for all involved. This is a move adopted by almost every major corporation around the globe, and for a good reason. Supporting a cause gives your customers another reason to support your brand, and raises awareness and funds for those who really need it.

Research shows that 85% of consumers prefer a business that supports a cause they care about, and note that it helps them see a meaningful impact behind their purchases. Partnering with a cause that mirrors your companies goals is a win-win, generating goodwill for your brand and bolstering support and donations for the non-profit.

Enter a competition

Whilst this may seem a little out of the box, winning a prize or acknowledgement is a great marketing tool that can help strengthen your brand and boost your reputation. Whether it be for your product, customer service or business performance, winning an award is a great publicity opportunity for your business. In addition to this, award shows are a great opportunity to network, so even if you’re not a contender for the prize, consider attending to scope out other business opportunities.

Leverage local

This applies to small business especially, it is so important to have a local area marketing plan in addition to your overall brand strategy. Whether this be sponsoring some sporting teams in your local area or donating a prize to a school raffle, getting your brand out there amongst your local clientele is important in building and maintaining a loyal customer base.

Another great way to leverage local is to consider partnering with other local businesses to boost your joined marketing efforts. Taking part in a cross-promotion activity can help you achieve a marketing campaign larger than what you could achieve independently, and also puts your brand in front of a new market.

Host an event or class

Adding value for your customers is key, and if there is some skills or knowledge that compliment the product or service you offer, hosting an event or class is a great idea. Getting more face time with your target market leads to increased engagement and strengthens your chance of conversion or repeat purchase.

The event doesn’t have to be anything elaborate, and if your customers aren’t central to a specific area, you could even consider hosting a webinar. In order to draw customers to attend it is important that what you are offering is in line with their buying behaviour, and perhaps including a goody bag or discount code will help. Events and classes provide you the opportunity to communicate with a captive audience and develop a more intimate rapport with your customers.

User generated content

Last but not least, is user generated content. Whilst this strategy has come into the spotlight since the introduction of social media, this tactic has been utilised by brands for a long time. The best way to launch a user-generated content campaign is through a competition, encouraging customers to post a photo, or share a story with a hashtag that links back to your company. This strategy also links back to the concept of social proof, meaning that consumers are more likely to trust the word of others than of a brand itself. So getting your real customers to put out content about your brand can help bring in new ones.

Top 5 Strategies To Motivate Your Team

As the year lulls into this time between the rush of EOFY and the well earned break over the holidays, it may feel as though your work day drags on. Finding that extra boost of motivation to keep yourself going can be tricky, now imagine having to be that source of drive and encouragement for a whole team. If you are looking for some sure-fire ways to keep your team motivated and working hard all year around, read on.

Stop micromanaging and promote self-management

It may seem like an odd point to make, but you have to trust your team to do their jobs! Micromanaging is one of the most common complaints from employees and fosters a culture of mistrust and poor productivity. Promoting self-management within your team allows them to fall into their own routine and perform at their best. Part of this is having a clear understanding of how you can provide support to your team without doing their job for them, and recognising what motivates them to self-start.

Develop future leaders from within

One day we all hope to retire and someone will have to step-up into our role. With this in mind it is important to encourage personal growth within your employees and develop them into the future leaders of the company. This means giving employees goals and incentives that encourage them to expand their skills and test their knowledge, which is not only good for the company but good for their personal development.

Create healthy competition within a team environment

Whether we like to admit it or not there is a competitive nature in all of us. Giving people a cause for competition can often push them to work harder than when working independently. This could be a simple workplace initiative that tracks employees progress and achievements throughout the year, or a week long team based competition. Fostering a culture of friendly competition within a team environment can not only boost productivity but build better relationships within the workplace.

No success is to small to celebrate

Despite many people’s perceptions, appreciation is often a greater reward than money. Whilst monetary bonuses are commonplace, good old-fashioned appreciation is rarely shown in the workplace, meaning that employees value it more. Be sure to celebrate each small success as it represents the company taking one step closer to their goals. Whether the action is little or large, appreciation initiatives keep employees morale high as they feel a sense of continual achievement, rather than looking too far ahead to a seemingly unreachable long-term goal.

Work towards shared goals

Whilst a little competition is always fun, it is important that at the root of your employees motivation is a shared goal. A collective vision for the company ensure that everyone knows that the end goal is and can work towards it together. This is also an important part of recruitment, as for a team to work as one, the personal goals of each member must be inline with the overall goals and vision for the company.

Sales Boosting Techniques For Small Business

Finding new and creative ways to boost sales within your small business can be challenging. Often facing a limited budget and trying to capture customers within a smaller local market, the process of creating and implementing sales boosting techniques can be hit and miss in terms of their success. Sometimes, making sure that you are covering the basics and doing them well can be a more effective approach than overreaching for out-there and overly complicated marketing strategies.

First and foremost, listen to your customers. There is no doubt that if you go into business blindly guessing what your customers like and dislike that you may only chance upon success, but will likely meet failure. Listening to your customers and opening up a dialogue to better understand your customers wants, needs and buying behaviours can be a goldmine for your business. If you find your customers are a little quiet and not openly giving feedback, try implementing a survey in store or online for a small discount or rewards. This information is vital to your businesses success, so it may mean giving a little in order to realise the long-term benefits. Don’t forget, ask your staff for input, they are on the front line and likely have a better understanding of your market than anyone else.

Discover new ways to drive value for your customers. With markets often facing saturation, and the same product available from so many different sellers, it is important that you can provide value to your customers in areas other than your basic offering. Keeping your finger on the pulse of what your customers expectations are and making an effort to exceed them will help your business stand out from the crowd and drive sales. Whether this be in spaces such as customer service, convenience or technological integration, provide something a little extra that gives customers a perception of more value at no extra cost!

You have likely heard before that the power of a team is greater than the power of one, and this applies to running your small business as well. Take advantage of opportunities for cross-promotions and affiliations. Pairing up will other small businesses in your local area to achieve bigger marketing promotions than you would each be able to achieve independently has a range of benefits. Aside from achieving larger scale, you can also broaden your scope by reaching not only your customer base, but theirs as well! Utilising the other small businesses in your area is a no-brainer and can help build a strong business district overall, benefiting all involved.

If you’re not on social media, you’re missing your chance to sell to a captive market. Australians spend an average of 6 hours on social media every day, and these platforms act as one of the most powerful marketing tools available to businesses today. The best part is, it’s free! Simply being present on social media so that customers can find you is the first step. Building out your profile with branded content, promotions and customer reviews & testimonials not only increases your social proof but puts your business in front of a new market of potential customers. Whether you opt to utilise paid advertising or stick to an organic campaign, social media should be an integral part of a small businesses sales strategy.

So, before you start thinking of all the crazy ways that you can pull customers into your store, make sure you have these basic down to perfection to make sure that any customers who walk through your door are not a missed sales opportunity.

How Do Chocolate-Centric Franchises Thrive In The Health Food Era?

In Australia today there is a wide selection of chocolatier’s, including iconic names such as San Churro and Max Brenner. However, in the midst of what seems to be a global health kick, how are these sweet treat suppliers surviving?

Whilst sales of mass-market brands such as Cadbury and Lindt may be dropping, consumption of high-end chocolate offerings is rising. Despite the perception that this health food era may dampen the success of chocolate-centric cafés, it is actually driving demand for the luxury chocolate dining experience.

A recent rise in consumers awareness of exactly what they are putting in their bodies has resulted in many opting to cut high sugar treats from their diet. This means that if they are going to treat themselves, they may as well splurge. The atmosphere & experience is the selling point that gets customers in the door of franchises such as San Churro. Even if it is only for a hot chocolate, the brand goes out of its way to make the experience feel like an indulgence, resulting in the perfect place for a sweet cheat meal.

In addition to this, they make sure their customers know that the chocolate they serve is the best of the best. This takes a little of the guilt away and allows brands to attach a premium price tag. However, despite our nation’s love of chocolate, it hasn’t all been smooth sailing. Like many other companies across a broad range of industries, chocolate-centric franchises have had to adapt their offerings to meet ever-changing consumer demand.

While fitness and health food industries are seeing more consumer spending than ever, it is important that chocolate cafés look at how customers perceive their brand and adapt to fit in with consumer trends. As a result, the menus of Max Brenner, San Churro and many others have been tweaked to cater to those looking for a ‘healthier’ selection. Options such as smaller serving sizes, more dishes featuring dark chocolate (which we all know is the healthiest of the bunch), and the inclusion of more fruit, have won over consumers.

Although, this is not the only challenge that has been faced by such brands. Along with the rise of the health conscious consumer, has come the rise of dietary requirements. Now more than ever consumers are calling for gluten free, dairy free and vegan options to be widely available. As chocolate commonly features dairy, and other sweet treats offered likely contain gluten, you may think this could cut out a large portion of the market. However, stores are striving to be more inclusive in their offerings, stocking the fridge with almond milk and swapping out for gluten free alternatives.

Clearly, despite the healthy change that is sweeping the nation, chocolate-centric franchises are one step ahead, and embracing their position in consumers minds as an indulgent treat. Their ability to adapt to meet changing consumer preference has kept them relevant and inclusive. We predict that such brands will continue to thrive because, well, who doesn’t love chocolate!

How To Build Your Business With The Best Staff

Finding the right staff when hiring can be tricky, so it’s important to showcase everything your company has to offer in order to attract the best people. In competitive markets it is the little things that matter to your potential employees, so take a look at these ideas below to make your company stand out from the crowd.

Find Out What The Going Rate Is And Match It

Whilst it is important to acknowledge that money isn’t everything, the salary you pay your employees is an important factor in attracting high quality staff to your business and keeping them there. It is not always common practice to display the salary offered, especially for any high-level executive roles. However, it is important to find out what your applicants expectations are and if they are in line with what you are offering.

Make Your Online Presence Known

Ensuring that your business can be found online is a key component of the recruitment drive. This doesn’t just mean that your job listing is visible across various online platforms, but that a prospect who is researching your company can find it online and has access to information about your brand, what you do, your company culture and anything else you may want to advertise to potential employees.

Lifestyle Is Key

The concept of work-life balance is one that is appealing to many full-time workers. Incorporating lifestyle as part of your recruitment offer will have broad appeal and give your company bonus points when hiring. Wellness programs are rising in popularity as employers strive to create a healthier workplace and encourage good habits among their staff. Such initiatives are also shown to reduce absenteeism and healthcare costs among staff. Another popular option is being open to flexible work arrangements. Employees who can find a balance between their personal life and work commitments tend to be more satisfied in the role, and this is reflected through higher productivity rates.

Foster A Positive Company Culture

Company culture has become somewhat of a buzz-word in the recruiting game over the past few years. The emergence of company culture and finding ‘a good cultural fit’ as a key part of the hiring process reflects our society’s desire to identify with the company they work for. This often means having shared values and direction. Young job-seekers especially place a high level of importance on corporate culture, seeking a workplace they are happy to spend 40+ hours of their week within.

Growth Growth Growth

Offering your employees opportunities for growth is key in both attracting and maintaining high quality team members. This can come in two forms, either through personal development and upskilling, or the opportunity for career advancement, raises and promotions. The former option is often at a low cost to the company but is valued by employees as it keeps their qualifications and knowledge relevant and up to date. The latter, is especially important to those coming in at an entry level position, or to those looking to propel their career forward. Many employees report becoming frustrated when there is little opportunity for an upward move within their company.

Recognise Your Employees Accomplishments

Recognising your employees achievements translates directly to increased morale in the workplace. Any initiatives which show employees that their contribution to the company is valued are important. This recognition does not have to be monetary, simply an acknowledgement of work well done is enough to show you care. On the recruitment front, WOM or public recognition of accomplishments can attract other high performing prospects to the company.

Embrace The Power Of The Team

Looking at your employees as a collective team is important in running a productive business with happy and high-performing members. Hiring people that are team players is important in maintaining workplace harmony. Utilising a hiring opportunity to fill gaps within your team is important, and pulling together too many team members with the same skills can cause tension due to overlapping responsibilities and competition for opportunities.

Encourage Employee Referrals

Data shows that people discover new employment opportunities through referral more than any other channel. Implementing a formalised employee referral program can encourage your team to bring in more like minded people into the company. Whilst paying recruitment bonuses can cost a little more than a job listing, ultimately the outcome is higher quality applicants.

What Franchisees Value Most In Their Field Managers

The definition of a field manager and what is encompassed in their role varies greatly across different franchises. Nevertheless, the impact that field managers can have upon the successful operation of a franchisees business is significant. So whether you are a franchisor looking to hire or a field manager yourself, it is important to understand what franchisees value most in their field managers.

An insightful study conducted by Franchise Relationships Institute asked 750 franchisees ‘Based on your experience, how likely would you be to recommend your field manager to another franchisee?’ The franchisees that regarded their field managers highly were then asked ‘What does your field manager do that adds the most value to your business?’.  The answers of those franchisees helped to establish 5 key areas of value within the franchisee – field manager relationship.

1. Performance Focused

An outstanding 21% of franchisees mentioned that they value most when their field managers focused on improving business performance through sales growth and profitability. This included taking time to help franchisees analyse and better understand their figures, and sharing what lead to success for other franchisees in the network. With a notable mention was their support for Local Area Marketing campaigns, conducted to help drive business.

2. Engaging & Constructive

Franchisees described successful field managers as easy to talk to and engaging. 21% of those surveyed said that they valued their field managers motivation and positivity, adding that when giving feedback they were constructive rather than critical. Franchisees said they looked forward to their field visits and felt that they could take on board their advice without feeling defensive.

3. Dependable

One fifth of franchisees surveyed mentioned they highly valued the dependability of their field managers. In particular they mentioned that they liked when field managers were responsive and prompt when following-up, and that they were available for help when needed. Other field managers who were perceived to be less organised and professional were often called ‘missing in action’.

4. Honest & Informative

20% of franchisees surveyed described successful field managers as informative and straight forward. They went on to say that they were well informed regarding issues impacting their franchise business and were direct and honest in their communications. It was also noted that they valued field managers who facilitated open communication with head office to better resolve issues.

5. Considerate & Caring

Field managers can often be the first point of contact during trying times for franchisees. This is reflected by the 18% of those surveyed said they valued field managers that showed genuine care and compassion towards the success of the franchisees business. Many surveyees recalled times where their field managers checked in to see how they were and listened openly to their concerns.

Ultimately, the roll of both field managers and franchisees is inherently stressful and often the relationship can become strained if either party fails to meet the others expectations. Studies such as the one noted above provide critical insight into what is valued by franchisees to help field managers better understand areas where they can best offer value.

Why Mobile Franchising Is Having a Moment In The Spotlight

Many looking to break into the world of small business ownership through franchising a seeking an option with low initial investment but opportunity for future growth. For a long-time mobile franchises have offered the solution.

Mobile franchising offers a broad range of benefits to its owners and operators. Initially, the buy in is often low and start-up costs are minimal without the need for a large initial fit-out. In the long term the lack of a lease and few secondary employees to pay produces lower overheads, allowing franchisees to maximise on profit. In addition to the financial perks, mobile franchising is often considered a lifestyle choice, allowing for more flexible working hours and more control.

Mobile franchisees also report having strong customer relationships, and invest little into marketing as their mobile business offers great exposure. Considering long-term growth, mobile franchisees can expand into a broader geographic market without having to invest in a second location, a known limitation of the traditional bricks and mortar model.

With all these benefits it is no surprise that mobile franchises are becoming a popular choice among aspiring franchisees. While Mobile franchises may be limited in the minds of consumers to portable dog washes or home cleaning services, this micro-sector of franchising has seen a wealth of innovation and growth.

Consumer demand for convenience is driving industry growth, and as a result the goods and services offered by mobile franchises are expanding. With pop-up markets and mobile events appearing frequently on consumers marketing calendars, the industry has responded with food trucks and and bars. Other fresh ideas to the mobile franchise market include group finesses classes, home improvement service and even innovative concepts such as within the hour alcohol delivery for parties.

Mobile Franchises offer a unique opportunity for franchisees to invest in a business that can be flexible to their lifestyle, sensitive to their budget and move with them wherever they may go. On top of this, the mobile model is better able to adapt to changing trends and consumer preferences, without the confines of a bricks and mortar model that required significant financial investment to adapt.

Food Delivery & The Changing Landscape Of The QSR Industry

Since the rise of independent food delivery services such as Uber Eats and Deliveroo, the Australian market has seen the disruption of its traditional dine in and take away models. With consumers investing millions in food delivery there is speculation over where the future of the food industry is heading. Over time consumers preferences have changed from dine-in to drive-through and now as eating in becomes the new eating out, food delivery is becoming king.

Australian restaurants have been quick in adopting the use of food delivery apps, as it broadens their potential market and provides another channel to get food into the customers’ hands. Another driving force behind the rapid uptake is fear of being left behind, as many of those who don’t get on board face a drop in business.

As a result of the growing demand placed upon restaurants to adopt one of the many food delivery services, some restaurants are opting to open a separate kitchen in a more affordable industrial area. Often referred to as ‘Black Kitchens’ or ‘Dark Kitchens’, these locations are not customer facing and operate purely to meet the demand for food delivery whilst offsetting the costs.

However, for Quick Service Restaurant (QSR) Franchises there are more barriers to entry, with the implications of adapting their service models often proving costly. Many QSR franchise systems are keen to get on board the food delivery trend, and for individual franchisees, apps such as Uber Eats offer a more affordable option than employing their own full-time delivery drivers.

Despite the image of convenience and affordability these services offer to businesses, with franchisees already required to pay royalty on their sales, the concept of paying a fee to a food delivery service can mean a significant cut to profits. Although it is not officially published, most businesses say that they are being charged between 25-35% of the order total for the delivery service.

This is where the issues arise, as franchisees often have to pay royalty on the full price charged to a customer, and for sales made through a food delivery app, the cost of the service fee to the delivery company isn’t taken into consideration. As a result, franchisees profit is being reduced dramatically and this can pose a threat to the long term operation of the business.

As this dilemma places many franchisees in a battle between generating profits and adapting to meet customers’ needs, there has been a call for franchisors to take a second look at their franchising agreements, and make changes to address these rapid movements in the food service industry.

As independent food delivery services continue to gain popularity, it is clear that consumers’ preferences are changing, and whilst challenging, it is vital that businesses in the QSR industry move quickly to reflect this.

Big Names Take On The QSR Model

Is there a trend for big name restaurants to delve into the QSR industry?

As the dining options available to Australian consumers continue to expand both in terms of food variety and service models, is Hogs Breath the first of many in the trend of big name dine-in restaurants jumping across to the quick service model?

After the successful launch of the very first Hog’s Express in Brisbane’s Myer centre late last year, the second of its kind is opening at Mandurah Forum, WA. The new fast food-esque version of the classic Australian brand is set to roll out across the country throughout the year.

Hog’s Express allows customers to get their favorite menu items but without the wait time. The Mandurah Forum location also offers a wealth of entertainment with a multimedia suite to watch the game, a PlayStation and playground for the kids. Along with the offer of ‘Kids Eat Free’ it’s hard to see why customers would go back to the more traditional table-service locations.

CEO Ross Worth speaks of the change saying “We know that consumers are increasingly busy and looking for quick, accessible and inexpensive food options, so we’re excited about the future of this model…”

Worth also notes the versatility of the new model, suggesting that it will allow the Hog’s bran04d to reach consumers in locations that were not realistic before, continuing to say they may “pop up anywhere from shopping centre and petrol stations, to airports and cinemas.’

Looking at this trend on a larger scale, the Australian restaurant industry is moving towards this new concept. Dubbed ‘fast casual’, the model allows restaurants to offer their same high quality food to consumers but in a faster no-wait service environment.